During my time at Housing Hope, I have led visual direction on multiple brand refreshes, new brand logos, new event series, social media content, fundraising initiatives, and much more. My marketing work and social media programming helped achieve record breaking results in multiple areas of the agency, with stand out accomplishments including all time high results from our premier fundraising gala and year-end digital campaign.

Stone Soup 2025 was widely regarded by long time attendees as the best edition of the gala in our agencies history. As a team, the RDMC department debuted a new visual direction for Housing Hope at the event, and received overwhelming love and praise for where the brand was moving. I lead the visual direction and worked diligently to continue our new branding onward post event as well.

As the Marketing Specialist, I was in charge of the vast majority of social media communications. During my time managing our channels, I took Housing Hope from being in a general “maintenance mode” for most content, and achieved undeniable success across all trackable metrics. Certain results over a 12-month window showed upwards of 1100% increases at the top, with most metrics moving upwards at least 50%.

All of this work lead to the 2025 Year-End-Appeal campaign, where the groundwork allowed our department to see record follower increases and content interactions. This translated to an all time high fundraising result for the campaign.

During my time at Housing Hope, I was responsible for leading a refresh on key marketing materials such as brochures, the company website, and items for events. These were all distributed and used across Snohomish and King county to better communicate our nonprofit’s operations, drive new business, and increase agency awareness.

Additionally, I created multiple new or refreshed logos for the agency’s brands during my time. This included refreshed logos for Housing Hope and HopeWorks, with new logos being created for Kindred Kitchen, Pathbuilders, and President’s Circle.

One of the larger projects that I was assigned to was the creation of a Housing Hope agency brand style guide. The goal was to document all brand colors, fonts, and logos in one place for use internally and to be able to send to vendors.

During my time at Housing Hope, I have been responsible for all print and digital marketing materials that our four social enterprises required. Each social enterprise required a unique approach to their marketing as each occupied a different industry or focus. I handled everything from print materials, to digital marketing, to packaging as needed for each.

The social enterprise that I did the most design and marketing work for was Kindred Kitchen. One part cafe, one part catering operation, one part culinary job training outlet, Kindred was at the heart of our HopeStation campus that featured the cafe along with affordable housing, and classrooms for job training programs.

I was tasked with giving the brand a refresh, developing new products and packaging, supporting the blossoming catering operations, and helping support events in the cafe space as well as feature the newly completed culinary kitchen, funded by The Gates Foundation.

Tomorrow’s Hope, our early childcare and development social enterprise, mostly required support with enrollment marketing and various other branded print materials. Additional work was completed for a capital campaign that will fund an upcoming expansion and new building.

Renew Home & Decor was the social enterprise focused on furniture and consignment, with job training programs built into the store’s general operations. As a traditional brick and mortal store, Renew required support for marketing campaigns and general store communications. Paid advertisements were run on the approved marketing budget, and we developed cross promotional opportunities with other Housing Hope brands, as well as external companies such as Epoch Design.